From all accounts, ET Now had a lot of teething troubles. This, despite luring away a significant chunk of CNBC's anchors and other employees at very lucrative rates. However, ET Now has now flexed its muscles even more by exclusively tying up market 'analysts' and 'experts' such as Ashwini Gujral and Sudarshan Sukhani. These dudes (bless their general ineptitude and lack of any accurate predictions about market moves) have not been appearing on CNBC's website (moneycontrol.com) for a couple of months now. I must confess that reading their views (if only to disparage them!) was the only reason I ever visited the website in any case. Lately, I find myself visiting the Economic Times' website much more than moneycontrol.
CNBC's cupboard looks a bit bare currently - they are now trying to cultivate a new crop of 'experts' but it looks like a very long shot to me. However, I think moneycontrol still has a much better product when it comes to reporting earnings (estimates as well as analyses). ET scores poorly on that front.
Additionally, to make a significant dent, I think ET Now needs to re-think its distribution strategy. For example, I don't think I can watch ET Now on Tata Sky (not on the basic 250 channel pack anyway). So a natural consumer of the channel's content is unable to watch it, which certainly does not augur well for subscription or advertising revenues.
Would be interesting to see if BCCL can replicate its dominance in print to TV. (Aside: I really don't understand why they are dominant in print - the ToI is just a gossip rag, with the HT a much much better product. As for ET, the less said the better. Business Standard is vastly superior and Mint is so far ahead of both that its not even worth mentioning in the same breath)
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